In recent years, China's manufacturing industry in 19.8% of the total of global manufacturing industry, slightly more than 19.4% of the United States. Among the first world of American long-term economic from financial crisis dubai is still unwilling to lag behind, Obama announced the high-profile return to manufacturing era. This means that the U.S. economy will return from virtual economic entity economy, more manufacturing link to stay in the United States, in order to solve a lot of labor obtain employment. From the second half of 2011 released in the employment data show that the United States in this respect received certain effect. This is also the domestic export-oriented home appliance mould and plastic products enterprise order one of the causes of the cuts, and what is more, the original plan industrial transfer investment to the mainland of China's manufacturing industry project also began to return to the United States.
In 2012, the fourth national financial work conference put forward "five adhere to the", in the first place is to stick to the financial services to the real economy essential requirements,plastic film to ensure that their money to the entity economy, effective solve economic entity of financing in financing and expensive, and resolutely restrain social capital to take off to the virtual reality, in money fry money, prevent excessive self virtual economy circulation and inflation, prevent industry KongXinHua phenomenon.
International mould and hardware and plastic industry association secretary-general ROM the supplier Fraser points out that after the age of the crisis in China manufacturing will welcome the development opportunities, financing this will be broken, and financing environment, development environment will improve. Europe debt crisis will undoubtedly bring the European and American market demand is abate, together with the appreciation of the renminbi is the trend of The Times, export-oriented enterprise will be facing the transformation of the pressure. The current real estate bubble risk to our country economy has been sounding the alarm, "1025" period, China's economy must rely on the new industry chance of development, further to adjust the industrial structure, and realize the sustainable development. A virtual economy to private capital should and must return to the entity economy,color film return to manufacturing basic dish, strengthen the economic basis, continue to further promote industrialization process.
China also began to reflect on excessive urbanization in recent years, service industry, virtual economy, must return to the subject of manufacturing economy on track. The new industrial policy key support economic structure adjustment, energy conservation and emission reduction, environment protection and independent innovation, the new credit policy and financial support to the small and medium enterprise will tilt, private capital to home appliance entity economy, is expected to crack the financing difficulties, financing costs is high and tax burden is heavy, and the leverage ratio too low business fronts, give small home appliance manufacturing enterprise to bring the Gospel.
Looking forward to six New Deal to boost domestic demand market electrical appliance industry
In 2011, domestic appliance consumption environment for the situation about policy is very clear, with the three major policy by the end of the gradually exit, home appliance plate end up trend, obviously the grail of weak trend. The ministry of commerce are considering new domestic demand to boost plan to in the next few years continue to provide relative stimulate policy.
At present, support the growth in demand factors rigid home appliance still exist. First of all, two years of government guarantee room, the total number of more than 20 million start, "1025" period also will have 30 million sets, this market with the home appliance demand is not previously. Secondly, the nation's urbanization process to speed up. The future will increase to 8 million per year town 10 million families. In addition, still should see the continuation of the tide marries. From 1986 to 1991, China's population is the last of a baby boom, 1200 people into the marriageable age. This for high-end home appliance consumption is very obvious.
The national bureau of statistics released the latest data show that 2010 urban residents color TV sets, refrigerators, washing machines and air conditioning main home appliance such as the households are close to the ownership or more than 100 sets. The country and so on a series of home appliance of stimulating domestic demand policy appeared, greatly move three fourth market consumption potential and consciousness. In the refrigerator, for example, in the recent 3 years in the rural residents and improve the top 19 sets, this is a common s 4 times the speed.
In addition to the urban renewal, three level 4 market consumer still belongs to the popularization of basic product stage, so through the rich and perfect sales network, and more convenient payment channel, pvc plastic filmmore cheap price and the more thoughtful after-sales service is the last move three fourth market consumers of the pocket and etc.
Although the market and transformation and 12 three level 4 market popularization, still can bring new growth space. However, stimulate policy dropped out of home appliances in 2012 years of development is the big challenge. In 2012, domestic home appliances only "home appliance to the country" the policy continues, it is widely "flat TV, frequency conversion air conditioning, the solar energy water heater" energy saving electrical home appliances products such as the subsidy, also has remained in the feasibility of the scheme in the process of research.
Held recently central economic work conference on information delivered indicates that in 2012 the central to the economic growth in the livelihood of the people. Protecting the people born means that boost domestic demand, and home appliance is for the past three years the central government to boost domestic demand the important content. Enter since late 2011, the government's macroeconomic policy has started to become loose, the deposit reserve rate cut, loosen the credit to small and medium enterprises and so on measures have shown that the government is for home appliances to build a good operation environment.
Expected in March 2012 there will be a number of home appliance issued by the New Deal. A few days ago, the international mould and hardware and plastic industry association secretary-general ROM the fai supplier in China enterprise report in an interview to accept that, in view of the air conditioning, refrigerators, washing machines, electrical appliance industry policy adjustment, the main performance in six aspects, that is, carry out about "1025" to promote exports of mechanical and electronic products during the sustainable and healthy development of opinion; Implement encourages import technology and product catalogue; Take financial subsidy way, to speed up the high efficiency and energy saving products promotion and effective for expanding domestic demand and continue to update the air conditioner, refrigerator, flat TV, washing machine, motor, so high efficiency and energy saving products allowance; For low-income people and security room buyers to provide electrical appliances purchasing subsidies, and auto allowance; Further down the deposit reserve rate, to relax the small and medium enterprise credit; Through the structural tax cuts promote consumption, improving consumer purchasing power, etc.
Six major policy issue and implement will reflect the national promote energy conservation, emissions reduction and home appliance technology advancement of policy orientation. ROM. The fai said,pvc color film based on the external economic downturn, manufacturing to return to the domestic market, for single leg support foreign trade companies, want to hold to expand domestic demand, promoting national consumption opportunities; For domestic companies, need most is ShuiGai, through tax cuts ultimately drive consumption, improving consumer purchasing power.
ROM. The fai think, if the new home appliance spending policy can launch in March 2012, considering the policy effect the permeates gradually period, is expected to generate obvious to the second half of the positive role. Comprehensive consideration, if air conditioning industry has a new round of spending policy, air conditioning industry fundamentals will in 2012 quarter see bottom, the second half of 2012 thaw.