According to the south China sea statistics department statistics, the south China sea complete industrial output value 490.538 billion yuan, up 15.8%, among them, the large industrial output value 449.743 billion yuan, a year-on-year increase of 16.7%. Although industrial output has certain growth, yet in the face of raw material prices soared, labor costs rise, European and American countries sovereign debt crisis, foreign demand is weak "plastic filminside and outside recounted" background, scale enterprise KuiSunMian further expand the industry, total profit but also appeared negative growth.
Survey figures showed that many enterprise profitability fall, especially small and medium-sized enterprise financing difficulty, the burden is heavier, closing enterprise increase. As of November last year, the south China sea of large industrial losses enterprise achieves 238, an increase of 77, KuiSunMian is expanded by 0.7% in the third quarter. And scale enterprise profit total for 5.609 billion yuan, 14.8% year-on-year drop, some small and medium-sized enterprise profit space compression, in the edge of profit and loss.
And the south China sea inspection and quarantine at the end of last year to a light industries, according to the survey, nearly forty percent this year have not receive the order of the enterprise. In the enterprise of survey, 47% of the enterprise is expected to order this year will be less than 10% of capacity than expected this year, accounting for more than 50% capacity than order just 18%. This shows, the enterprise common on the export of future confidence not beautiful.
There are signs that the south China sea last year of large industrial losses enterprise appear expand, some small and medium-sized enterprise profit space compression,pvc shower curtain in the edge of profit and loss. Orders fell, cost increases, face more than last year of the fierceness of the cold wave, the enterprise where to go? Road of the transformation? International mould and hardware and plastic industry association secretary-general ROM the supplier Fraser points out, hardware and plastic mould related industry is at a ZhongDiDuan excess capacity, high end supply situation, the enterprise should actively innovation, improve quality, striving for the high-end brand.
In recent years, after the Spring Festival has become the main difficult in the pearl river delta "practice". In the south China sea, the structural lack of work is still talent market after old problem, for automobile fitting, mould etc, it is the most senior skilled worker shortages, and for textile, manufacturing, and traditional labor-intensive enterprise that, a production line of work recruitment is still "to meet".
To fill the employment gap, to give workers pay rise for most enterprise choice. The south China sea and garment Co., LTD is the general manager PanZhaoWen said, in order to keep workers,pvc color film the company this year and carried a 10% wage, "more than a month of dab at workers can get 4000 yuan." Dan kitchen hardware industry sewing worker salaries in for two or three years has risen 70-80%.
Migrant workers rework rates the insufficiency and the cost of employing successively increasingly show that rely on its "population bonus" looking for earnings of traditional development mode has to be carried on.
In addition, many of the same kind of industry competition intensified. In furniture industry as an example, now, chengdu, jiangxi NaKang, shantou and furniture industry new rendezvous started to force, furniture manufacturing industry present national blossom everywhere situation. "In the past, that as long as can make products can earn money time has gone." A furniture enterprise controller so exclamation.
Face "for their" situation, improve product quality, establish brand influence, the transformation and upgrading of the south China sea as of the enterprise operator consensus.
From domestic speaking, light industry has long rely mainly on the speed and scale, price competition, but now is the product upgrading and different needs, multi-level market coexist, light industry development of the enterprise to rely mainly on the way to quality, technology and service, and innovation ability and brand influence competition. "Enterprise should actively improve product quality to adapt to the market development of the new requirements.
Related data shows, including the south China sea, the pearl river delta region of many traditional manufacturing enterprise of extensive, marginal profit margins are often less than double digits, but many international famous brand products such as LV brand products, the marginal profit margin is as high as 95%. Therefore, BuZhengFa encourage enterprises to high-end products in March, striving to create famous brand, and international famous brand for high-end market both at home and abroad.
In technological innovation, consumer goods industry is constantly have new needs of industry, different levels, different groups and different stages, endless, this needs enterprise constantly innovation, go the way of the combination of production. Meanwhile, in the modern world economic integration, consumer demand under the background of diversification, except for the research and development and the manufacturing process, enterprises should actively in marketing link CSM worldwide.
Enterprise should study not only the ability to design and manufacture of promoting products, and to promote the marketing idea, change the way of marketing, the human-oriented idea applied to marketing, enhance the service concepts, improve the service level. At present, the IT industry to manufacturing, sales link enormous influence, manufacturing enterprise should not only to adapt to the new situation, more to be prospective.
Industry association is the government and enterprise communication the bridge and the link, in the industry of the transformation and upgrade, industry association plays a "irreplaceable role". ROM. The fai said, the association to advance the common problems in the field of capture, promote enterprise's experience and practice advantage, promote industrial progress. Also, industry associations should from their respective industry practice, standardize enterprise behavior, for enterprises in structure adjustment, talent cultivation, the brand cultivation, improving the innovation ability, and the markets both at home and abroad, self-discipline, to strengthen international cooperation and exchange, which involve the major issues of reform and development in the industry to provide effective services; Provide the information statistics, standardization and other basic work, to make the industry development planning, guiding industry sustainable development and enterprise management decision to provide in time the data support and the scientific basis. At the same time, in order to reflect the enterprise the appeals of the local government.