April 22, the domestic brands of electronic toys group of leading enterprises in Guangdong Hing Toys (002,575) Co., Ltd. in Shenzhen Stock Exchange traded small plates, from Guangdong Shantou Chenghai Austrian flying animation (002292), Hua Wei toys, Star Cars and Kwan Hing Toys constitute four listed companies of China'splastic film capital market, "Chenghai plate."
The domestic toy companies only five listed companies, "Chenghai plate" There is no suspense to occupy most of the country. As the only one to be awarded the "China Toys & Gifts City" title in the area, color film Chenghai toys, varieties, models, specifications and tens of thousands of products are exported to more than 100 countries and regions. pvc shower curtain Currently, Chenghai toys has become a design and development, mold making, production, processing, printing and packaging, exhibition trade, cargo transportation, industrial chain, and gradually expand to the original animation field.
"Economic Information Daily" reporters learned in the research, the RMB exchange rate changes, labor, production costs and rising raw material prices on toys Chenghai animation industry have an impact, but Chenghai representative of a group of listed companies for the development of new enterprises commonly used products, improving product technology content, and enhance the cultural and creative ways to increase value added to be addressed, the Guangdong toy industry from the traditional to the creative industries, pvc plastic film high-tech extension of the Butterfly was evident.
Great animation entertainment industry to step up the layout.
"We have invested and broadcast the television drama, focusing on the entire industry value chain operations, especially in brand licensing and derivatives markets; TV series premiere and copyright transfer income is generally 15% of total revenue to 20%, while its trademark , name, combined with the animation style toy sales revenue has accounted for 80% to 85%. "Austrian flying shares Luo Yumin said.
In the Chinese capital market, "Austrian flying animation" known as the first Chinese animation unit, listed the same day rose 78.66%, this sought after by investors, "the first Chinese animation unit" is the Guangdong Olympic flight animation (002 292) Culture Co., Ltd. (hereinafter referred to as the Austrian flying shares).
About being here at the Thirteenth China Chenghai International Toys & Gifts Fair, take the door in a prominent position in the Austrian flying shares showroom, "Economic Information Daily" reporters seem to enter the anime TV series and toys consisting of paradise. "Shock Boy", "Warrior armor," "Little devil cents Ba La La", "fire boy king" of these children are familiar with the three-dimensional animated sci-fi TV series, live plus three movies are all taken Witte this enterprise was created by .
Analysis of the underlying securities that China's A share market as the first toys to animation industry in listed companies, shares in Austrian flying toys cartoon image of design development and production capability, including CCTV with 31 provinces, including the establishment of more than 200 TV stations the depth of cooperation from many years; has 137 distributors and 13,000 total regional sales of large terminals, including terminal sales network infrastructure, good interactive activities organized to promote their products nationwide. Luo Yumin Supervisors Chairman of the company told the "Economic Information Daily" reporters, these combinations together to form the enterprise's core competitive advantages, and its future development model from the current "cartoon + toy" upgrade to "Animation + toy + video + game + authorized + derivative product development ", and ultimately accomplish the animation entertainment industry layout.
March 10 last year, the acquisition of Austrian flying animation cartoon film, Guangdong Jia Jia, a 60% stake in Guangdong Province, holding a star animation business channel, "Jia Jia cartoon TV." Kerry is the best cartoon animation channel 5 on one of the stars. This acquisition, representing the first domestic TV channels right to operate free market, but also means that the company's media channel strategy to obtain scarce resources to truly become a "content creation, media player, brand licensing, industrial operations," Vertical Integration the whole animation industry chain operators.
"We have invested and broadcast the television drama, focusing on the entire industry value chain operations, especially in brand licensing and derivatives markets; TV series premiere and copyright transfer income is generally 15% of total revenue to 20%, while its trademark , name, combined with the animation style toy sales revenue has accounted for 80% to 85%. "Luo Yumin said.